Labelexpo Expands Show Portfolio in China

The organizer of the Labelexpo and Brand Print Global Series’ of international trade shows, Tarsus Group, announced two three-day events in China for 2020: Labelexpo South China and Brand Print China.

This takes its total number of printing trade expos in the country to three.
              
Returning to South China for the first time since 2014, Labelexpo South China 2020 builds on the success of Labelexpo Asia 2019, taking place this week at Shanghai New International Expo Centre (SNIEC) until Dec. 6.

This growth is a response to the huge strides forward in the label and package printing industry – particularly flexible packaging – in China over the last few years.

The show will take place at Tanzhou International Convention and Exhibition Center (GICEC), Foshan City, Guangdong Province, in 2020.

This region is part of the Pearl River Delta Economic Zone, South China’s major industrial hub which currently accounts for 60% of China’s printing industry.

Labelexpo South China will be co-located with the inaugural edition of Brand Print China 2020.

As with other Brand Print shows, which are aimed at printers of all types of signage, promotional materials and collateral for brands, Brand Print China 2020 is intended to be a one-stop-shop for all their large format and digital printing needs, focusing on fast-growing areas of the print market. These include point of sale, point of display, fleet graphics, sampling packs, collation packs, corrugated luxury packaging and promotional graphics.

Show floor exhibitors will primarily be leading manufacturers of large format printing machinery, software and materials, there to educate printers on the best technology choices for them to grow their business in this rapidly expanding market.

The announcement completes the Brand Print portfolio, now with five global shows, all of which will be strategically co-located with Labelexpo shows, and take place every two years.

“The label and package printing industry in Guangdong has grown hugely in the five years since we were last there, so now is the right time to come back and enable the industry to take advantage of this expansion,” said  Lisa Milburn, managing director Brand Print and Labelexpo Global Series. “By co-locating Labelexpo South China with Brand Print China for the very first time, we are offering printer buyers access to an unrivaled business platform from a single location where they can explore not only the potential for large format and digital print, but also discover how to grow their labels and package printing operation. China is now the biggest producer of packaging in the world, fuelled by increasing demand from savvy, brand-aware consumers, and we are seeing massive growth in the branded print market as a result.”